Our Story

 Baby BeachBums was founded upon a desire to encourage good sun safety habits in young children. To this end, we constantly curate products that meet high standards for quality, UV-protection, comfort, style and safety for little ones. When sun safety products are comfortable to wear and stylish to look at, parents and children are more likely to use these products effectively.

As parents to two active young children, we adore lazy days by the pool and beach, when we can just kick back and let the little ones have their fun in the sun. Yet we constantly worry about overexposing their tender skin and eyes to the harmful effects of the sun.

With more than my fair share of bad sunburns in my younger days as a fair-skinned swimmer, constantly clocking 4-6 hours weekly under the scorching Singapore sun, I used to wear my sunburns proudly as a badge of athleticism. Today, I know much better than to be proud to sport a sunburn. Studies have proven that just one blistering sunburn in childhood or adolescence more than doubles a person's chances of developing melanoma later in life. 

Baby BeachBums was born from my quest to find the best sun-protective accessories and swimwear for my children, and we hope you will also enjoy the products we have curated.  

Thank you for supporting our little family business.