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Baby BeachBums was founded upon a desire to encourage good sun safety habits in young children.
We constantly curate products that meet high standards for quality, UV-protection, comfort, style and safety for little ones. When sun safety products are comfortable to wear and stylish to look at, parents and children are more likely to use these products effectively.
As a parent to two active children, I adore lazy days by the pool and beach where we can just relax and have fun. Yet I constantly worry about overexposing their tender skin and eyes to the harmful effects of UV radiation.
With more than my fair share of bad sunburns in my younger days as a swimmer clocking 4-6 hours weekly in the pool under the scorching Singapore sun, I used to wear my sunburns proudly as a badge of athleticism. Today, I know much better than to be proud to sport a sunburn.
Studies have proven that just one blistering sunburn in childhood or adolescence more than doubles a person's chances of developing melanoma later in life. 
Baby BeachBums was born from my quest to find the best sun-protective accessories and swimwear for my children, and we hope you will also enjoy the products we have curated.